Outdoor First: experts in billboards, outdoor advertising and media purchasing

The Power of Outdoor

The power of outdoor is undisputed. Case studies show that outdoor continues to be a successful medium, as it uniquely reaches consumers as they are living their lives "on-the-go!"

Good outdoor creative can create a buzz. As outdoor experts, we'll be happy to provide you with information (below) to help you create your own buzz!

Outdoor Media Products

-	Traditional: Bulletins / 30-sheet / Transit
-	Alternative: Such as street furniture, truckside, phone kisoks and many others

Industry Research

-	Billboards and Driver Performance
-	The Recency Theory
-	Perception Research Services, 1983 vs. 1999 (Does the viewer really see outdoor?)
-	Other Topics?

Articles of Interest

-	Billboard Legislation Troubling (Wisconsin)
-	The Outdoor Advantage - Reaching People on the Move
-	Problems with Billboards? EXIT NOW
-	Other Topics?

Case Studies

-	Accountants
-	Business to Business
-	Financial
-	Real Estate
-	Other Topics?

Creative Readability Assessment

-	All Products

Planning Rates

-	Any market